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USA: Motorola satser på radio

Mobilprodusenten Motorola lanserer nå iradio, der du vil få tilbud om 435 reklamefrie radiokanaler på din mobiltelefon


En Motorola mobiltelefon

RADIONYTT.NO - 04.01.06 - KYRRE DAHL
Det har kanskje hørt om det? Radio via mobiltelefon? Nå kommer det!

Motorola lanserer nå sin første mobilelefon med innebygd satelittradio. Den har fått navnet ROKR E2, og er en oppfølger av ROKR E1, som ble lansert som en musikkmobil i samarbeid med Itunes. Motorola lanserte sin nyeste mobiltelefon på CES-messen i Las Vegas i går.

Pressemelding fra Motorola

Motorola, Inc (NYSE: MOT) revolutionizes radio with the public introduction of the award-winning Motorola iRadio®, a subscription music service that seamlessly moves from home, to car stereo, to wireless headphones -- powered from the one device you’re never without: your mobile handset.

Motorola iRadio is initially launching with 435 commercial-free radio channels, already one of the widest selections of subscription music entertainment available. The service’s unique delivery platform enables it to bring content portability together with acquisition and discovery of music. This creates a powerful new medium for artists and labels to directly connect with fans, and for wireless service providers to deepen relationships with subscribers.

“Motorola iRadio is truly a revolution in digital radio – offering more choice, higher audio quality than satellite radio, and features that allow listeners to identify and purchase the music they like” said Mike Gaumond, vice president and general manager, Motorola Digital Media Services. “Today, we’ve taken a giant leap beyond traditional and Internet-delivered radio by introducing a single service that incorporates incredible choice, the discovery of new music, impulse acquisition, and seamless portability.”

Motorola is demonstrating the iRadio service at the 2006 International CES (Booth #8545, Central Hall) on a variety of music-optimized Motorola devices, including the recently announced ROKR E2.

Seamless Portability

ONE DEVICE YOU ARE NEVER WITHOUT. 700 million mobile phones were sold worldwide in 20051, making the mobile phone a ubiquitous hub to distribute music, talk and other digital content. Motorola iRadio unifies content that has historically been segmented across different devices and mediums, such as traditional radio, MP3 players, Internet radio and car audio.

LISTEN WHEREVER YOU ARE. Using Bluetooth® wireless technology, a user’s customized choice of content moves automatically from the phone, through the car stereo, across the home stereo system or on-the-go. When a call is received on the phone, the music is automatically paused, resuming after the call has been completed.

"Motorola iRadio lets us deliver top-rated talk content and custom music channels to listeners wherever they are throughout their day," explains Jeff Littlejohn, executive vice president at Clear Channel Radio. "Whether they're underground in a subway tunnel or traveling outside their local radio market, they can still take along their favorite Clear Channel Radio content. We believe iRadio is an important addition to the choices now available to consumers and the service has our unqualified support."

Motorola offers optional Bluetooth accessories to extend iRadio, including stereo headphones for on-the-go use, an adapter for a home stereo, and a wireless car kit compatible with virtually all car stereos from major manufacturers such as Pioneer, Alpine, Sony and Kenwood.

"Motorola has really raised the bar for consumer choice and portability," said David Del Beccaro, president and CEO of Music Choice. "We're thrilled to be a part of this radio revolution."



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