TMG og Talpa, som er de to største aktørene innenfor kommersiell radio i Nederland, har annonsert at de vil slå seg sammen.
Fusjonen gjelder også TV og Online medier, går det fram av en pressemelding:
"With the intended combination of Sky Radio and Radio Veronica with Radio 538 and SLAM!, TMG put its radio activities ‘at arm’s length’. TMG maintains access to the radio platforms with a strategic interest and it keeps a position in the management of the combined company. With this cooperation TMG and Talpa enhance their possibilities in the field of consumer- and advertisers reach. The involved radio stations are complementary and jointly have a larger reach. This gives TMG much more possibilities to enable advertisers to reach relevant consumers with the content that is developed by all TMG brands and are distributed via the TMG platforms.
Within the radio company Talpa Holding will have an interest of 77.15% and TMG an interest of 22.85%. The TMG interest can still be increased, to a maximum of 25%, if certain targets are achieved."
John de Mol, grunnlegger av Talpa sier: "For me much is coming together with today’s news. As developer and producer of content we make a step which adjusts the position of the radio companies to the current time. In my opinion radio is the most interesting medium that exists, it is interactive, dynamic and always live. Its speed allows an advertiser to be on the radio within an hour, so to speak. Everybody probably sees me as a television man, but I started my career at the radio and there my heart still lies.
Through the easing of the ownership limitation of Dutch commercial radio as per 1 January 2016, the way has been paved for the consolidation of the radio sector. We can now realize the dream to create a strong radio company and combine the radio brands Radio 538, Sky Radio, Radio Veronica and SLAM! into one radio company. Together we will consequently reach some 7.3 million listeners per week. "
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