Radio listening is trending downwards

23.09.2024 - RADIONYTT.NO - Kyrre Dahl

There is a decline for most of the radio channels when we compare listening figures for August 2024 with August 2023.

The total decline is around 5%, but some of that may be due to the Olympics. This probably also explains the increase for NRK Sport, which at the same time means an increased market share for NRK Totalt.

There have now been many months in 2024 where listener numbers have been lower than the previous year. The figures are based on the PPM measurement carried out by Nielsen Media

LISTENING FIGURES AUGUST 2024 ( august 2023 ), daily. reach in %:

Total:

RADIO TOTAL: 57,3 - ( 60,0 )

NRK TOTAL: 37,7 - ( 39,9 )

P4-GROUP: 22,5 - ( 23,9 )

BAUER MEDIA: 13,7 - ( 14,3 )

Market share: ( share in % )

NRK TOTAL: 66,0 - ( 65,3 )

P4-GROUP: 22,5 - ( 24,1)

BAUER MEDIA: 11,5 - ( 10,7 )

Minutes among listeners(min)

134 - (?)

Rating (%)

5,3 - ( 5,7 )

Major Channels:

NRK P1: 22,9 - ( 25,5 )

P4: 11,5 - ( 12,6 )

NRK P2: 6,3 - ( 7,2 )

NRK P1+: 6,1 - ( 5,9 )

Radio Norge: 4,8 - ( 5,0 )

NRK Nyheter 3,8 - (4,1)

NRK Sport 3,7 - (1,9)

P5 Hits: 3,6 - (4,0)

NRK P3: 3,3 - (3,7)

NRK mP3: 3,2 - (3,6)

NB: A selection of radio channels

ALSO: This story in Norwegian

ALSO: Listening figures, autumn 2021

Source: Nielsen Media Research

More radio stories from Norway: In English

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